PITAU -
O VINHO / THE WINE
Wine Positioning:
It's a wine to be found in the €10 market.
It's intended to appeal to a young, cosmopolitan audience who enjoys life and has a sense of aesthetics. In a second phase, it will also appeal to the socially conscious.
Audience between 25 and 50.
CLARETE 2023
It's basically a red wine, but designed to be lighter, more fun, fresh, and acidic. A wine for summer, if you will.
Focused on fruit and less bitter tannins. Smooth without being sweet.
A good companion for terraces, beachside dining, a light meal, or any sunset.
CLARETE WINE LABEL CONCEPT
Humanized Dog
Outfit: Marty McFly from the first Back to the Future
Physical description: Medium-tall, well-proportioned build, but not too thin.
Psychological description: Loyal, trusting, a bit naive, believes in the goodness of intentions.
He is intelligent and can find solutions that benefit the group. He has a strong sense of community and family. He is fun-loving, cheerful, and at peace with life.
He is the brains of the group, although not the leader.
Background:
Use Ribeira de Santarém images as reference (streets, buildings, textures, bridge, water, etc).
WHITE WINE 2024 LABEL
Humanized Cat
Clothing: Maverick, Top gun. Sunglasses, Pilot jacket, white t-shirt,...
Physical description: Medium-tall, gym-ready build without being overly muscular, charming.
Psychological description: Mischievous, playful, handsome, enjoys playing pranks on the other members of the group. Slightly selfish but emotional when the situation gets serious.
He's the leader, because of the fascination he inspires. He's lazy and, if he can, passes all his efforts on to others.
Intelligent. He usually ends up solving problems with the dog.